Course Deliverables

  • 1

    Entrepreneur Like Me: Bet on BLK!

    • Welcome to Entrepreneur Like Me: Bet on BLK!

    • Your First Step: Submit Your 2-Minute Video

    • Instructions: Submit Your 2-Minute Video Using WeTransfer
  • 2

    Introduction to a Pitch Deck

    • Introduction to a Pitch Deck

    • How to Create Your Pitch Deck: Tools & Platforms
  • 3

    Business Plan | Value Proposition | Intellectual Property | NDA

    • Business Description

    • Video: How to Write a Company Description for your Business Plan

    • Video: Writing a Business Plan: Product or Service

    • Value Proposition

    • Video: Quantified Value Proposition

    • Problem | Solution | Benefit

    • Intellectual Property

    • USPTO Search Process

    • Non-Disclosure Agreement Form
  • 4

    Marketing | Branding | Advertisement

    • Market Research and Competitive Analysis

    • Marketing and Sales Plan

    • Customer Discovery & Development

    • Video: The Lean Approach: Getting Out of the Building: Customer Development

    • Activity: Discover and Develop Customers for Your Business

    • Target Market

    • Video: How to identify my Target Market? Use the Target Market Analysis Tool

    • Video: What's Market Segmentation and Why is it Important?

    • Beachhead Strategy

    • Video: What is a Beachhead Market?

    • Business Model Canvas

    • Video: Business Model Canvas Explained
  • 5

    Financials | Knowing Your Numbers

    • Financial Forecasts

    • Video: The Art of Startup Finance

    • Video: The Startup Finance Pyramid

    • Video: Statement of Cash Flow Tips

    • Video: Accounting 101 - Understanding the Cash Flow Statement

    • Price Point and Product/Service Pricing

    • Video: 9 Pricing Rules for Entrepreneurs

    • Video: Is Your Product Too Expensive?

    • Proforma Income Statements

    • Video: What is a Proforma?

    • Video: Financial Projections for Startups

    • Sales & Revenues

    • Video: How to Forecast Sales Revenues

    • Video: Revenue Streams and Price - How to Build a Start Up

    • Bill of Materials

    • Bill of Materials Template

    • Expenses

    • Video: Start Up Costs; Understanding the Costs For Your Business

    • Forecasting Financial Feasibility

    • Video: Break Even Analysis Explained

    • Video: How to Conduct a Breakeven Analysis

    • Activity: Create a 5 Year Proforma Statement

    • Assignment: Upload - 5 Year Proforma Statement
  • 6

    Operations & Human Resources

    • Operations Plan

    • Video: Startup CEO: Creating Your Company's Operating System

    • Video: Business Operations Plan

    • Human Resources - Staffing Plan

    • Video: The Evolution of the HR Function on Fast-Growing Startups

    • Video: The Reasons Why Even a Startup Company Needs HR

    • Management Team

    • Video: Here's the Best Way To Build a Startup Team

    • Video: The Purpose of the Management Team
  • 7

    Advisory Board | Funding | Use of Funds

    • Advisory Board

    • Needs Analysis for Business

    • Milestone Plan and Timeline

    • Michigan Minority Supplier Development Council (MMSDC) & MBE Certification

    • Direct to Business Grants - Information

    • Direct to Business Grant Eligibility

    • Determine a NAICS Code for your Business

    • Direct to Business Grant Process